People should be able to find your website through the search engines. That is not always true.

Search engines only display 200-400 results out of millions. Your website could be from 401 to 1 millionth. Granted, 401 is great out of 1 million results, but not good enough.

Everyone expects the search engine to bring huge amounts of traffic and make them rich. Everyone wants to hear that they will get this magical search traffic. But the truth is, you won’t. You missed that opportunity by several years and we have to work hard to make it in today’s internet. The number of sites competing with you is too big to print, each site competing the same traffic. To get traffic on today’s internet you have to be a serious player with a powerful and massive website.