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WebStream Announces Google
AdWords Search Engine Marketing (SEM) Program
WebStream today announced more
good news for Google AdWords Customers and other hosting clients
looking to buy pay per click (PPC) advertising. WebStream has
recently seen a huge increase in the demand for customers looking
for paid sponsor advertising. In fact, the latest online ad
revenues for the year 2004 climbed to a new record of $9.6
billion--up 33 percent from 2003, and 19 percent from the
previous record of $8.1 billion in 2000--according to a report
released this week by the Interactive Advertising Bureau and
Pricewaterhouse/Coopers.
WebStream offers paid sponsor advertising services to web site
owners willing to pay for qualified buyers of their product or
service. Google AdWords ads connect web sites with new customers
at the precise moment when they're looking for a particular
product or service. WebStream creates the ads, using specific
keywords to match ads to the audience and the web site owner pays
only when someone clicks on the ad. The cost of each click is
determined by how much a site owner is willing to spend on each
click. When someone searches for a particular item on Google, the
ad for that same item is displayed on the same search results
page. The more a site owner is willing to pay per click,
determines where on the page their ad displays.
WebStream works closely with the client to help them develop
their campaign, create the ads, select strategic keywords and
select the advertising areas and web site properties to run the
ads on. WebStream will also provide the client with comprehensive
reports that track all activity, including sale conversion
verifications and return on investment (ROI) reports, so that
each advertiser knows exactly what and how their ad budget is
doing for them. With the Google AdWords Program, not only can the
advertiser select their daily budget, but they can select where
they want their ads to display, from regional areas to the entire
world. Google also has many other web properties that one can run
ads on as well, from the Food Network to Home and Garden to AOL
to Shopping.com, so whatever your product or service is, there
are many targeted neighborhoods to choose from as well. WebStream
charges their clients a flat fee for this service that is in
conformity with normal advertising rates.
Founded in 1997 with headquarters in Fort Lauderdale, WebStream
is one of the oldest and largest web hosting companies and a
leading provider of comprehensive business Internet services,
with an emphasis on serving the business-to-business market in
more than 200 countries and every U.S. state. WebStream offers a
wide range of Internet solutions, including high-speed web
hosting, co-location services, e-commerce services, web design/programming
and search engine optimization and marketing. WebStream also
offers an Affiliate Reseller Program that is available worldwide.
For more information on WebStream Services, or the Google Adwords
Search Engine Marketing Program, visit http://www.webstream.net
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